While home advertising, like TV ads and standard mail, remains essential for reaching customers, marketing opportunities increase when advertisers implement out-of-home (OOH) or digital out-of-home (DOOH) advertising. This type of marketing is situated in traditional advertising.
The first billboard was presented in the 1830s — it had enormous potential for development with the coming of new location technologies and its capacity for delivering engaging, & in some cases interactive, visuals with digital OOH.
Digital advertising is supposed to rule the main marketing channels. Along these lines, advertisers intend to move their spending plans from traditional offline marketing to digital advertising. Not that digital advertising is a simple practice, but with the latest advertising trends, marketing experts expect that 2022 will be a decisively unique year.
Digital advertising spending globally reached a new all-time high of $325 billion in 2019. In 2020, it added up to $332.84 billion despite the Covid 19 pandemic lockdowns across the globe. Pursuing a similar pattern, the figures grew to $389.29 billion in 2021. It is estimated that the ad spend is set to break the record across all digital channels, exceeding $441 billion in 2022, as per Statista’s latest market review.
Digital out-of-home (DOOH) is becoming a more noticeable mechanism for additional individuals; as individuals invest increasingly more energy outside their homes and office, DOOH is progressively becoming the channel that allows the potential chance to contact a mass audience quickly and reliably.
Developing and focusing on advances inside DOOH allows brands to communicate relevant messaging to relevant audiences more engagingly and contextually. Whether increasing overall awareness or targeting defined audiences, DOOH allows brands to communicate directly to consumers more effectively with dependable responsibility and to achieve higher ROI.
As a game-changer, dKilo helps brands get closer to their consumers by revolutionizing the traditional out-of-home (OOH) industry more into the digital out-of-home (DOOH), where value and better return on ad spend (ROAS) can be offered to brands, more interactively with their targeted audiences on the streets. The whole process is managed on an online platform that delivers an experience similar to online digital marketing with the addition of performance marketing tools.
You can sign up for a free account online from the website dkilo.com if you’re a decision-maker in a business and interested in new and effective advertising methods.