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Discover new trends in Advertising with a focus on OOH and pDOOH


How to Measure ROI in DOOH Advertising: From Screens to Sales
Track ad performance and ROI with dKilo’s smart dashboard Digital out-of-home (DOOH) advertising offers high-impact visibility, but how do you prove it's actually working? For business decision-makers focused on return, the answer lies in DOOH ROI measurement and dKilo makes it possible to track results from screen exposure to real-world outcomes. If you're investing in mobile DOOH , understanding your billboard return on investment is essential to optimizing spend and s
3 days ago2 min read


Out-of-Home advertising spend expenditure
While home advertising , like TV ads and standard mail, remains essential for reaching customers, marketing opportunities increase when...
Jun 27, 20222 min read
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