Durham
A bold brand and digital strategy for a modern camel trading platform — built to transform a traditional market in KSA through tech, design, and trust.
CLIENT: Durham
SERVICES: Branding/Strategy
Location: Riyadh, Saudi Arabia
DATE: Sep 2024
Project Overview:
We developed a comprehensive brand and digital strategy for Durham — a camel trading platform in Saudi Arabia. The project focused on transforming a traditional space into a seamless, tech-forward experience while honoring cultural heritage. From visual identity to user flow, the platform was designed for credibility, clarity, and growth.
Objectives:
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Bridge tradition with modern UX and branding standards
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Build trust with a digital-first trading audience
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Support government-aligned initiatives with intuitive tools
Scope of Work:
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Market research
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Brand strategy
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Visual identity development
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UX/UI design
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Platform wireframes
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We place great emphasis on providing designers, artists, and brands with designs that elevates their visual communication.