It’s official: the billboard is no longer just a static rectangle on the side of the road. Thanks to AI-powered DOOH advertising , brands can now engage with audiences in real-time, adapt messaging based on context, and turn outdoor screens into intelligent marketing machines. At the forefront of this evolution? dKilo — a digital out-of-home innovator reshaping how cities, data, and advertising collide. From Static Signs to Smart Screens Digital Out-of-Home (DOOH) advertis