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Discover new trends in Advertising with a focus on OOH and pDOOH


The Future of AI in Digital Out of Home Advertising with dKilo
Artificial intelligence (AI) is transforming many industries, and digital out of home ( DOOH ) advertising is no exception. As businesses seek more effective ways to reach audiences in public spaces, AI offers powerful tools to improve targeting, creativity, and measurement. dKilo, a leading platform in the DOOH space, is harnessing AI to change how advertisers connect with consumers outside traditional screens. Dynamic digital billboard in urban environment How AI Enhances D
Dec 7, 20253 min read


How to Measure ROI in DOOH Advertising: From Screens to Sales
Track ad performance and ROI with dKilo’s smart dashboard Digital out-of-home (DOOH) advertising offers high-impact visibility, but how do you prove it's actually working? For business decision-makers focused on return, the answer lies in DOOH ROI measurement and dKilo makes it possible to track results from screen exposure to real-world outcomes. If you're investing in mobile DOOH , understanding your billboard return on investment is essential to optimizing spend and s
Nov 20, 20252 min read


Why Contextual Advertising DOOH by dKilo Transforms Digital Out-of-Home Ads
Target audiences based on real-world location and time with dynamic DOOH ad scheduling. Today’s audiences expect relevance. With attention spans shrinking and competition for eyeballs rising, context isn’t just helpful, it’s critical. In Digital Out-of-Home (DOOH) advertising, the difference between a generic ad and a contextual one can be the difference between being noticed or ignored. That’s where dKilo comes in. As a leader in DOOH innovation, dKilo’s platform empowers
Nov 10, 20253 min read
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