See how DOOH impressions stack up with live analytics In the ever-evolving world of digital out-of-home (DOOH) advertising , understanding your campaign's effectiveness starts with one foundational metric: impressions . But what are DOOH impressions , and how do they truly impact your ad strategy? With dKilo's mobile DOOH technology and advanced analytics, impressions aren't just estimated eyeballs, they're backed by real data, location intelligence, and modern audience m