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Discover new trends in Advertising with a focus on OOH and pDOOH


How to Measure ROI in DOOH Advertising: From Screens to Sales
Track ad performance and ROI with dKilo’s smart dashboard Digital out-of-home (DOOH) advertising offers high-impact visibility, but how do you prove it's actually working? For business decision-makers focused on return, the answer lies in DOOH ROI measurement and dKilo makes it possible to track results from screen exposure to real-world outcomes. If you're investing in mobile DOOH , understanding your billboard return on investment is essential to optimizing spend and s
3 days ago2 min read


AI Is Powering the Next Generation of DOOH Advertising
It’s official: the billboard is no longer just a static rectangle on the side of the road. Thanks to AI-powered DOOH advertising , brands can now engage with audiences in real-time, adapt messaging based on context, and turn outdoor screens into intelligent marketing machines. At the forefront of this evolution? dKilo — a digital out-of-home innovator reshaping how cities, data, and advertising collide. From Static Signs to Smart Screens Digital Out-of-Home (DOOH) advertis
Oct 292 min read
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