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Discover new trends in Advertising with a focus on OOH and pDOOH


How to Measure ROI in DOOH Advertising: From Screens to Sales
Track ad performance and ROI with dKilo’s smart dashboard Digital out-of-home (DOOH) advertising offers high-impact visibility, but how do you prove it's actually working? For business decision-makers focused on return, the answer lies in DOOH ROI measurement and dKilo makes it possible to track results from screen exposure to real-world outcomes. If you're investing in mobile DOOH , understanding your billboard return on investment is essential to optimizing spend and s
3 days ago2 min read


What Are Impressions in DOOH Advertising? Here’s What They Really Mean
See how DOOH impressions stack up with live analytics In the ever-evolving world of digital out-of-home (DOOH) advertising , understanding your campaign's effectiveness starts with one foundational metric: impressions . But what are DOOH impressions , and how do they truly impact your ad strategy? With dKilo's mobile DOOH technology and advanced analytics, impressions aren't just estimated eyeballs, they're backed by real data, location intelligence, and modern audience m
Nov 52 min read
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