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Advertising is one of the most creative and innovative industries in technology Furthermore when you think about how media has transformed over the past few years, it becomes obvious why advertising would likewise have to change to keep up. Digital transformation in the advertising industry has been bound to happen and it's not dialing back at any point in the near future. As per WAN-IFRA's World Press Trends 2021-2022, 44% of publishers believe that speeding up digital trans

While home advertising like TV ads and standard mail remains a basic tool for reaching customers, marketing opportunities increase when advertisers implement out-of-home (OOH) or digital out-of-home (DOOH) advertising. This type of marketing is situated in traditional advertising. The first billboard made its presentation in the 1830s — it had a large potential for development with the coming of new location technologies and its capacity for delivering engaging, & in some cas

“No product is an island. A product is more than a product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from the first usage to help, service, and maintenance. Make them all work together seamlessly " — Don Norman, inventor of the term “User Experience” A UI or UX designer’s main aim indeed is to enhance users’ satisfaction by creating products and interfaces that

Digital advertising is a form of marketing that uses digital media to reach consumers. It can be either online or offline, and it can take a variety of forms, including online advertising, display advertising, and mobile advertising. Welcome to the exciting world of digital advertising, where everyone starts with the same question: What even is digital advertising? If you're not Steve Jobs and didn't realize how important digital advertising would be in building a business