B2B vs B2C Marketing
If you’re familiar with business terms, you’ve probably heard the term B2B and B2C, but do you know the differences between them? B2B (also known as business-to-business) marketing focuses on rational process-driven purchasing decisions the majority of the time, whereas B2C (also known as business-to-consumer) marketing focuses on emotion-driven purchasing decisions the majority of the time. These distinctions between B2B and B2C search marketing are substantial. They aren't
